Here’s proof that MTV is now an institution: as of yesterday, it’s older than its core audience. Being somewhat older than that, I can’t say that I told my parents that “I want my MTV!”, but I do remember being transfixed by the network (and its sister station, VH-1) when I grew up, moved out and got cable. Apparently lots of other folks feel the same way; according to Viacom’s website, MTV reaches more than 480 million households in 179 countries. Now that there are other outlets for music videos, reality shows and programming that pushes the envelope, MTV most likely won’t grow as rapidly in the next 25 years as it did in its first 25. But given its reach and breadth, those years will probably be entertaining and profitable years nonetheless.
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